Before starting a new site build, you should evaluate which CMS will bear the greatest benefit to your business. With that being said,it is important to know what a CMS is, what it does, and which one will effectively support an SEO campaign?
What Is A CMS
A content management system (CMS) is a type of software that allows you to create and manage your website with far less coding work. A CMS gives you an easy-to-use platform where extensions and downloads can be added to make the ideal site for your business. CMS platforms cut the workload and make building, editing, and optimizing websites less time-consuming and more effective. Essentially, content management systems make adding content to your site less strenuous and give you the ability to optimize and customize the content without staring at pages of code.
Why It Matters To SEO
First of all, we must understand that the objective of SEO is to leverage as much cooperation as possible from search engines while creating the most user-friendly experience, which in turn produces valuable leads. This implies that whatever CMS your site uses should be fast, easily navigated, and customizable to fit your business. You should also ensure that your CMS software allows you to add the same features as competing pages and will facilitate any extensions that you may need.
Godaddy Website Builder
Godaddy’s website builder is a good CMS choice for beginners who want to build a simple site, even if they lack design and development experience. They have SEO and marketing tools that will lead you through title and description optimizations among other things. With Go daddy’s marketing tools, the CMS is integrated with basic search analytics to give you a jump start. The downfall is that plug-ins and extensions are limited with Godaddy sites, as they do not have an app store for their CMS.
HubSpot CMS
If you are planning to do the website build-out yourself and have little experience, HubSpot is going to be one of the best options. Their coaching options give you a fairly constant guide to publishing your content and running basic SEO optimizations. If you are inexperienced in CMS software and choose to venture your site build and SEO alone, HubSpot is a viable option.
WordPress CMS
WordPress is one of the most customizable CMS platforms that exist in 2021. From small businesses to the biggest e-commerce sites in the world, WordPress is one of the most powerful and popular options. It’s fast and simple to add, change, and optimize content, which lets you consistently prove the information to search engines and draw traffic. This CMS also has one of the largest selections of SEO tools and plug-ins, letting you optimize your pages and get noticed.
Is The Right CMS Enough?
While the CMS used to build a site is important, it cannot replace the strategy, research, and “behind the scenes” work that goes into ranking a website. Your content management system will only get you so far, and that’s where Jimmy Huh SEO can assist. Our SEO strategies go far beyond CMS, providing you with niche and location-specific solutions that are proven to yield results.