SEO, or search engine optimization, is one of the most important aspects of online marketing.

And all the brands, startups, and entrepreneurs are crazy about it. SEO is a big issue.

Maybe you want to start learning about SEO and benefit from its magic. Yet, SEO can be a tricky thing to learn. There are so many factors that go into it, and it seems to change all the time!

Plus, there’s a lot of information out there, and it can be hard to know where to start.

If you’re not sure how to optimize your website for search engines, don’t worry – we’ve got you covered! That’s why we’ve put together this list of free SEO courses and guides. We want to make it easy for you to learn everything you need to know about SEO.

Let’s dive in.

Free SEO Courses With Certification

SEMrush Academy

SEMrush Academy is one of the best places to learn SEO. They offer a wide range of free, comprehensive courses that cover everything from the basics to more advanced topics. And, they even offer certification!

HubSpot Academy

HubSpot offers a wide range of free marketing courses, including several on SEO. Their courses cover topics like keyword research, on-page optimization, and technical SEO. Plus, they have a handy certification program so you can show off your new skills.

Udemy SEO

Udemy is a great resource for learning anything – including SEO. As one of the greatest online courses, Udemy has an impressive library of free SEO courses. They have a ton of different courses available on all sorts of topics, including SEO basics, advanced SEO strategies, and even local SEO.

SEO Courses

Neil and his team are helping the people with his free unlocked SEO Course.

He offers a ton of free resources on his website. You can sign up for his email list to access his free SEO courses or check out his blog for tons of articles on all things SEO.

Become an SEO Expert(LinkedIn Learning)

LinkedIn learning (formerly Lynda.com) is a great resource for learning anything business-related – including SEO. They have a wide range of courses available, covering everything from the basics to more advanced topics. And, most of their courses are free with a LinkedIn membership.

LinkedIn offers free one-month access for all users.

Free SEO Training: SEO for beginners by Yoast

YOAST aims to make SEO for Everyone. They give everyone the opportunity to practice SEO and rank in the search engine.

Yoast Academy is another great place to learn SEO. They offer free courses on a variety of topics, including technical SEO, keyword research, and link building. Plus, they have a course specifically for beginners that covers all the basics of SEO.

Website Performance Optimization by Udacity

If you’re learning SEO to update your CV, this course, designed and developed by Google and Udacity team, is the best for you.

This Udacity course is all about optimizing your website for performance. It covers topics like caching, modification, and more. Plus, it’s free to sign up and take the course.

Free SEO Course by Reliablesoft

This free SEO course from Reliablesoft covers everything from SEO basics to more advanced topics like link building and keyword research. Plus, it’s free to sign up and take the course.

This course is divided into three sections: Technical SEO, On-Page SEO and Off-Page SEO.

SEO Blogs & Guides


Backlinko is a great resource for learning about SEO. They have a blog with tons of articles on all things SEO, from the basics to more advanced topics. Plus, they offer a variety of free resources, like ebooks and courses. While you’re on Backlinko, check out its SEO Guide.

It’s up to date with best practices and focuses on helping you learn quickly.

Neil Patel’s Blog

Another famous figure. Neil Patel is someone you probably hear while learning SEO. Neil Patel’s Advanced SEO Guide is a great resource. He covers topics like keyword research, on-page optimization, and link building. Plus, he offers a variety of free resources, like ebooks and courses.

Plus, Patel’s free keyword research tool, Ubersuggest, is a good alternative to some of the more complex tools out there.

Yoast SEO Blog

YOAST is a popular WordPress plugin, but they also have a blog with tons of articles on all things SEO. Plus, they offer a variety of free resources, like ebooks and courses. While you’re on Yoast, check out its Ultimate WordPress SEO Guide.

It covers everything from technical SEO to keyword research to link building. And, it’s updated regularly to keep up with best practices.


Copyblogger is one of the most popular free SEO blogs on the internet. Founded in 2006, Copyblogger has helped millions of people learn about SEO and how to use it to improve their web presence. The blog covers a wide range of topics, but most importantly, it includes some excellent introductions to copywriting.

Whether you’re just getting started with SEO or you’re looking to take your skills to the next level, Copyblogger is a great resource.


ProBlogger is a popular blog about blogging, and it just so happens to be one of the best resources for learning about SEO. The blog is run by Darren Rowse, who is an expert on all things blogging. He’s been helping people improve their blogs for over 10 years, and he knows a thing or two about SEO.

ProBlogger is the place to go if you’re looking for tips on optimizing your blog posts for search engines. The blog is full of articles that will teach you everything from choosing the right keywords to promoting your content.

Exposure Ninja Blog

Exposure Ninja’s blog is a fantastic free resource for those wanting to learn about SEO. The blog covers a wide range of topics related to SEO and gives readers practical tips and advice that they can use to improve their own website’s ranking in search engine results pages. In addition to the wealth of information available on the Exposure Ninja blog, the team regularly releases new guides and tutorials, ensuring that there is always something new to learn.

SEO Blog by Ahrefs

Ahrefs is one of the most popular SEO tools on the market, and for a good reason. In addition to being packed with features, Ahrefs is also known for its blog, which is full of helpful articles on all things SEO. In fact, the Ahrefs blog is widely considered to be one of the best free resources for learning about SEO. Whether you’re a beginner or an experienced pro, there’s something for everyone on the Ahrefs blog. From in-depth guides to quick tips and tricks, the Ahrefs team covers it all. And best of all, it’s all available for free.

So if you want to learn more about SEO, check out the Ahrefs blog.

The Best Free Tools For SEO


Did you know that WordPress powers over 30% of the internet? Not only is it popular, but it’s also SEO friendly right out of the box. That’s one of the reasons we recommend WordPress to people who are looking for an easy way to start a website.

Google Search Console

Google Search Console is a free tool that allows you to see how your website is performing in Google search results. You can use it to find out if there are any errors on your site, track your keyword rankings, and get more insights into how Google sees your site.

Google Analytics Academy

Feeling intimidated by Google Analytics? You’d have to be superhuman not to be! But fear not — Analytics Academy is an extensive online course that explains how you can make the best use of this powerful tool. You’ll even earn a qualification once you complete all the modules!

Google Tag Manager Fundamentals

An important module within Analytics Academy, Google Tag Manager Fundamentals teaches you how to use Google Tag Manager, which is a tool that lets you track almost anything on your site without bloating it with additional code.

Google’s Online Marketing Challenge

Do you ever wish you could access a real-life marketing campaign and budget just to see how you would do? Well, actually, you can! The Online Marketing Challenge (OMC) is a unique opportunity for students to get real-world experience running an online marketing campaign. Students participating in the OMC can sign up to run ad campaigns on Google AdWords and Bing Ads, and they’ll get $200 in free advertising credit.

Click Quick Audit (Chrome Extension)

If you want a quick way to check if your website is optimized for SEO, then you should try Click Quick Audit. This free Chrome extension will run an instant audit of your website and give you a report with actionable items that you can take to improve your site’s SEO.

Anyone who wants to learn SEO can download and start auditing websites!


Majestic is a popular link analysis tool that allows you to see who is linking to your website and how strong those links are. It’s a paid tool, but they do offer a free version with some limited features.

Yoast SEO

We talked about the Yoast blog. This plugin makes SEO quite easy, especially for beginners. If you think optimizing a blog post for SEO is time-consuming, Yoast will help you a lot with its recommendations and warnings.

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