How To Market A Gym? 10 Marketing Strategies You Shouldn’t Miss

A six-week challenge is a great marketing strategy to attract new clients and retain existing ones.

It works like this: people sign up for a six-week program where they commit to working out 3-5 times per week.

They also get access to a nutrition plan, workout schedule, and other resources.

At the end of the six weeks, there is a finale event where participants can show off their results.

This is an excellent marketing strategy because it gets people in the door and committed to your gym. People who are unsure how to achieve their fitness goal can commit your gym.

Plus, it helps you build a community of people who support and encourage each other.

Believe it or not, blogging makes a huge difference. It doesn’t mean that you’ll turn into a famous blogger suddenly but with a proper strategy, you can attract new members.

• You can reach people looking for fitness tips and hacks (potential customers)
• You can show off your gym’s authority and credibility in the fitness industry
• You can drive more traffic to your blog with SEO.
• Your website can be at top of the search results.

Blogging gives you the opportunity to perform SEO (Search Engine Optimization) practices, leading your gym’s website to rank on page one for Google Search.

First of all, this creates prestige, but more importantly, 91.5% of Google traffic stays on the first page. With the right SEO practices, you can outrank other gyms’ websites and take the number one spot.

Try to post 2 to 4 SEO-optimized blog posts weekly.

It’s a great way to connect with potential and current customers, build relationships, and increase brand awareness.

Use social media platforms like Facebook, Twitter, and Instagram to post about your gym. Share photos and videos of your facility, staff, and clients working out. You can also use social media to run promotions and giveaways.

Make sure that you are active on social media and engaging with your followers regularly. Respond to comments and questions in a timely manner.

I know that social media marketing is an extra effort and it is hard to manage all your accounts on several different platforms. So, you don’t need to spread your gym all over the internet by joining every app.

Because for newcomers trying to figure out what to do at the gym is such a frustrating time.

Choose at least two platforms that your target audience uses daily, where they go to find products and where they find gyms. This can be Instagram and Facebook for you.

You need to post regularly to keep your page active. Don’t share too many promotional messages, irrelevant information, and spamming that’ll make people unfollow the brand.

On the other hand, if people are interested in the product or service, if the brand shares promotions and entertaining content, people tend to follow the brand.

Do you know that 76% of people email expect to receive a welcome email after subscribing to your list? Moreover, people who receive a welcome email show 33% more engagement with the brand.

In order to maximize the gym’s email campaign efforts, retargeting can be employed for gym members who have previously shown an interest in the gym but have not yet signed up for a membership. Retargeting involves emailing the gym’s promotional material to potential customers who have previously visited the gym’s website. This will serve as a reminder of the gym and its services and may prompt them to sign up for a membership.

You also can update your customers about new products, classes, offers, and plans via email. This can boost your traffic and attract their attention.

Nutrition is a key part of fitness, and as a weight-loss expert, you know that one of the biggest challenges that keep some people from reaching their fitness goals is not having a proper meal plan or nutrition in place.

You can offer this service for free to attract new customers and show that you are an authority in the fitness industry. You can offer a free meal plan based on their goals and let them keep up with their membership.

This is a great marketing strategy because it shows you care more than just selling memberships.

You want to help people reach their fitness goals and are willing to provide resources to help them do that.

If you don’t have the time or resources to create a professional website, you can use a drag-and-drop website builder.

Six helpful features that should be a part of your website:

1. A gym highlights section: Boast about the gym’s unique features that set you apart from your competitors. Highlight your gym’s USP.
2. Reviews section: This section must consist of testimonials from existing/ past customers describing their experience.
3. Blogs section (if any): Educational blogs with a few soft-sell points of your gym can be shared with your community.
4. Gym member spotlights: You can post people who have undergone positive body transformations since joining your gym, proving that your gym could deliver results.
5. Downloadable free fitness ebooks: Provide ebooks to your site’s visitors. They can benefit from ebooks related to fitness, exercise lists, dietary plants, etc.
6. A Book Now button: This is the most important Call-To-Action (CTA) on your gym website. This feature allows customers to book a workout session or even a free trial easily. You can use gym scheduling software like Appointy.