X

To rank at the top of search results is a wild race and your best friend is search engine optimization (aka SEO). However, it can be pretty complex and require a lot of effort in different steps.

 

The first step in any complete SEO strategy should be improving your technical SEO. Even if you have the best piece of content, you’ll struggle to rank high in search engine results pages (SERPs) if you have technical SEO issues. Therefore, no matter what industry your brand is in, you should spend some time optimizing the technical SEO of your website.

What is Technical SEO?

Technical SEO refers to the process of optimizing a website to improve its search engine ranking. It is important to note that technical SEO differs from traditional SEO in that it focuses on a website’s technical aspects rather than the content. Technical SEO includes optimizing website code, improving site speed, and ensuring that the website is accessible to search engine crawlers. Businesses can improve their search engine ranking and drive more traffic by improving these technical aspects of a website.

Why is Technical SEO Important?

Google’s robots crawl and evaluate web pages on many factors to present their users with the best possible results. These factors can be about user experience or helping search engine robots grasp what your pages are about. Improving technical aspects help search engines crawl and understand your site, which results in ranking higher.

 

Also, your website should work well for user experience. It has to be fast and easy to use. Working on technical SEO helps you with both search engine bots and user experience.

What is Included in a Technical SEO Checklist?

Without further ado, here is the technical SEO checklist you should follow.

Find and Fix Crawl Errors

“Crawl Error” means that Google has trouble viewing a page on your site. And if your pages can’t be viewed, they will not rank for anything.

 

So, it’s worth checking the Coverage report in Google Search Console for any errors. You can quickly identify any crawl errors in this way.

 

Go to the Coverage report, implement all redirects with 301 redirects, and go through any 4xx and 5xx error pages to figure out where you want to redirect them to.

Make Sure You’re Using HTTPS

Google announced that HTTPS protocol was a ranking factor back in 2014. So, if your site is still HTTP today, you need to change this.

 

HTTPS will protect visitors’ data, especially if your website asks for passwords or payment information. You can check Google’s detailed post about migrating from HTTP to HTTPS.

 

If you’re unsure if your site uses HTTPS, you can quickly confirm that by looking at your browser’s URL bar. If there is a padlock to the left of the URL, you are using HTTPS.

Fix Broken Links

As anyone who has tried navigating a website knows, broken links are frustrating. Not only do they make it difficult to find the information you’re looking for, but they can also cause technical problems for the site itself. Broken links can prevent search engines from properly indexing a site, leading to lower rankings and fewer visitors.

 

So, they create a poor experience for both humans and bots.

 

Fix the broken links.

 

You can use tools like Ahrefs, SeMrush, and Dr. Link Check provide to identify all of the broken links. Then redirect those links to valid pages and update any internal links to reflect the new URLs.

Check for Duplicate Versions of Your Site

Having duplicate site versions can cause technical SEO problems, including decreased crawl budget and duplicate content issues. This can happen if your domain is registered with multiple registrars or your site is accessible via both www and non-www versions. To avoid these problems, check for duplicate versions of your site and redirect any traffic to the preferred version.

 

All different versions of your site are:

 

  • https://www.domain.com
  • https://domain.com
  • http://www.domain.com
  • https://domain.com

 

And all of them should redirect to one. This will help ensure that search engines properly index your site and that visitors always see the most up-to-date version of your site.

Improve Your Site Speed

Site speed matters. If you’re serious about technical SEO, then you need to pay close attention to your site’s speed.

 

Google confirmed that page experience is an even more important ranking factor. And a slow page won’t create a good experience.

 

You need to make sure your site loads quickly. You can use several tools to test your site speed:

 

Make Sure Your Site is Mobile-Friendly

Always remember that: Google and other search engines now use mobile-friendliness as a ranking factor. Google’s search engine algorithm update of April 21, 2015, named “Mobilegeddon,” prioritizes websites that display well on smartphones and other mobile devices. The change did not affect searches made from desktop computers or laptops.

 

In 2019, Google officially switched to mobile-first indexing for all sites.

 

This means: If your site isn’t mobile-optimized, it will not rank very well. You can use the following tools to check your website’s “mobile-friendliness”:

 

Use an SEO-Friendly URL Structure

Use URLs that are easy for users and search engines to understand.

 

URLs should be short and descriptive and have keywords that accurately reflect the page’s content.

 

Additionally, URLs should be formatted appropriately so that both humans and machines can easily read them.

 

To do that, you can simply add your primary keyword after your website’s root domain – or sub-folders. Always separate the words with hyphens; don’t use underscores or other punctuation marks.

 

All the pages on my site are set off this way. For example :

 

https://www.jimmyhuh.com/top-los-angeles-seo

 

You can see that the keyword comes directly after the domain, words are separated with hyphens, and the URL reflects the page’s topic.

Make Sure Your Site Has an Optimized XML Sitemap

Creating and optimizing your XML sitemap can help search engines index your content more effectively. And that can lead to better rankings and more traffic.

 

But what exactly is an XML sitemap?

 

Simply put, it’s a map of your website that helps search engines understand its structure. It includes information about each page on your site, including the title, URL, and when it was last updated. This allows search engines to crawl your site more efficiently and index your content more effectively.

 

Creating an XML sitemap is relatively easy. You can use a variety of tools to do it, or you can do it manually. Once you’ve created your sitemap, be sure to submit it to Google Search Console and other search engine platforms. And then regularly check your sitemap to ensure that it’s up-to-date and accurate. By following these steps, you can help ensure that your website is well-indexed by search engines and enjoys better visibility and traffic.

Fix Duplicate Content

Duplicate content is any content that appears on more than one URL. This can be caused by things like incorrect canonical tags, pages with multiple URLs, or even multiple versions of the same page (such as HTTP and HTTPS). Duplicate content can confuse search engines and make it difficult for them to determine which version of the page to index. This can lead to lower rankings and less traffic.

 

So, you need to fix them

 

Tools like Ahrefs or Semrush will help you to scan and fix duplicate content issues on your site.

 

There are some cases where you can’t avoid duplicate pages. For example, it is a big problem for eCommerce websites. In such cases, adding add the rel-canonical tag via Yoast SEO WordPress plugin will solve the problem.

Add Structured Data or Schema Markup

Structured data is a standardized format for representing information on a web page. By adding structured data to your website, you can help search engines understand the information on your page and index your content more effectively. As a result, your website will be more likely to rank higher in search results, making it more visible to potential visitors.

 

One of the most common structured data types is called schema markup.

 

Adding schema markup is an easy way to improve your technical SEO, and it can significantly impact your website’s visibility and traffic levels.

Read Our Blogs

How to Create a Strategy for Local SEO?

Ranking for keyword terms can be difficult, especially for small businesses. While larger, more resourced companies target the keywords in...
hero-boy

written by Caesar Augustus

7:31 am

How to Do Local SEO Audit: How to Improve Your Ranking?

If you’re running a business, it’s important to make sure that you’re doing everything possible to improve your ranking in...
hero-boy

written by Caesar Augustus

5:25 am

How to Do SEO for Google Maps: Ranking Higher on Google Maps

Can you be sure that you are taking advantage of every opportunity for your business to attract local customers? For...
hero-boy

written by Caesar Augustus

2:08 am

New York SEO & Digital Marketing Plan for Local Businesses

If you’re a business owner in New York City, it’s important to have a solid digital marketing game plan. After all, New...
hero-boy

written by jimmy

7:47 am

What is SEO Copywriting? How to Write SEO-Friendly Content

To boost your sales, you need to connect with your target audience and ensure that you’re driving their interest. Achieving...
laptop-dark-screen-img

written by jimmy

7:06 am

How to Improve SEO on Amazon? How to do Amazon SEO

You may think about Google when you think about SEO. It often seems like SEO is just about Google —...
search-img-keyboard

written by jimmy

6:07 am

How To Market A Gym? 10 Marketing Strategies You Shouldn’t Miss

As a gym owner, marketing may not be the first bullet on your to-do list. However, it is as important...
treadmill-img

written by jimmy

3:16 am

10 Reasons Why Your Business Needs SEO

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...
sticky-notes-board-img

written by jimmy

8:10 am

9 Best eCommerce SEO Strategies: Ultimate Guide for Beginners

Today, eCommerce has a huge place in customers’ lives, and to reach a wide audience, online efforts are an absolute...

written by jimmy

8:13 am

How to Use Facebook Ads: A Step-By-Step Guide for Beginners

Many people tent to believe that no one clicks on Facebook ads anymore. But, that’s not true. Actually Facebook generated 114.93...

written by jimmy

7:04 am

10 Reasons Why Your Business Needs SEO in 2022

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...
sticky-notes-board-img

written by jimmy

2:17 am

What Is SERP? What Are The Features Of SERPs

If you decide to start SEO, you’ll see the term SERP a lot. The answer to “What is SERP” is...
white-board-img

written by jimmy

2:31 am

How to Learn SEO? +25 Free SEO Courses & Guides

SEO, or search engine optimization, is one of the most important aspects of online marketing. And all the brands, startups,...
digital-marketing-book-img

written by jimmy

7:02 am

How Does Google Remarketing Work? Advantages Of Retargeting

Converting first-time visitors is a difficult task. When you work on attracting new visitors, you’ll see that many people leave...
laptop-book-pen-img

written by jimmy

12:58 am

Pay-Per-Click: 10 Benefits Of PPC Advertising For Your Business

Whether you’re just starting out or you’ve been in business for a while, it’s important to explore all of your...
discussed-img

written by jimmy

4:48 am

14 Best SEO Tools That You Actually Need to Boost Your Website

There are a lot of SEO tools out there, and it can be hard to know which ones you need....

written by jimmy

7:18 am

The 10 Best WordPress SEO Plugins to Boost Your Website

Even if you really want to rank your website high in the search results, you may think that Search Engine...

written by jimmy

5:20 am

How to improve SEO ranking?13 Tactics to improve SEO in 2022

SEO, or search engine optimization, is one of the best ways to improve your website’s visibility and traffic. It can...
view-from-rejuvenation

written by jimmy

4:57 am

How to Do SEO for a YouTube Video? Tips to Boost Your Video

Do you know that YouTube is the second-largest search engine in the world – right after Google? The platform is...

written by jimmy

9:36 am

Shopify SEO Guide: How To Improve SEO on Shopify?

The retail industry has grown since more people benefit from online shopping. The convenience of eCommerce has started a new...
laptop-img-website

written by jimmy

2:50 am

Dofollow Backlinks Vs Nofollow Backlinks: What Is The Difference?

In the world of links, some technical nuances create distinctive effects. Even if we don’t see these nuances, we need...

written by jimmy

5:20 am

SEO vs SEM: What’s the Difference and Which is Better?

Do you want to get spectacular digital results? Do you want to rank high on search engines and turn your traffic into...

written by jimmy

2:02 am

What Is A Good SEO Score? – How To Check Your SEO Score?

What is a good SEO score? This is a question that many business owners and website administrators ask themselves. SEO...

written by jimmy

2:50 am

Google Algorithm Updates History: Major & Recent Updates

Google is consistently updating its algorithm to ensure it meets its user’s needs and serves up the most relevant and...

written by jimmy

2:02 am

The 13 Extremely Important SEO Mistakes You Have to Avoid

You decide to concentrate on SEO strategy, optimize everything for search engines, get lots of links for your keyword research,...
Dofollow Link

written by jimmy

12:09 pm

What is Long-Tail Keyword in SEO? Benefits of Long-Tail Keywords

When there’s a lot of competition for keywords in almost every market, SEO experts have to set their route and...

written by jimmy

10:52 am

How to Optimize Blog Posts For SEO? 10 Expert Tips | Jimmy Huh

If you want your blog posts to be found by people using search engines, then it’s important that they’re optimized...

written by jimmy

3:27 am

How to Make Press Release Submission in SEO?

Press releases attract attention from the media and help you promote your product or service. Moreover, Google or Yahoo News...

written by jimmy

9:40 am

What is Anchor Text in SEO? Everything You Need To Know

SEO is a crazy game to play. Google algorithms get more complex and intelligent while some experts try to trick...

written by jimmy

4:12 am

What Is A/B Testing in SEO? | How to Do A/B Split Testing?

The old saying is true: “You can’t know everything.” A/B testing (aka split-testing) may be one of the best ways...

written by jimmy

11:15 am

What’s the Difference Between On-Page vs. Off-Page SEO?

SEO is a complex process that can be difficult to understand, especially if you are new to the world of...

written by jimmy

3:39 am

What is Local SEO Citation? | How to Optimize Local Citations?

If you’re running a local business, then you know the importance of ranking high in local search results. And if...
seo-citation

written by jimmy

11:00 am

How To Do Real Estate Marketing? 15 Real Estate Marketing Ideas

Today, the internet plays a key role in the home buying process. It is also important for real estate agents...

written by jimmy

5:18 am

Local SEO Checklist: 10 Key Points to Improve Your Local Ranking

Even if local SEO is not a new thing, it still continues to grow in importance. In fact, the numbers...

written by jimmy

2:40 am

Off-Page SEO Checklist: 10 Great Strategies to Rank Higher

SEO is one of the most important aspects of any online marketing strategy. However, it can be complex and sophisticated....

written by jimmy

6:45 am

On-Page SEO Checklist: How to Optimize Your On-Page SEO

When it comes to SEO, on-page SEO is one of the essential aspects. It’s well-known that if you want to...

written by jimmy

1:51 am

10-Step SEO Audit Checklist To Boost Your Ranking in 2022

If you want your website to generate more traffic or you are not sure that everything is running okay, you...

written by jimmy

2:45 am

What is a Robots.txt File Used for? Do You Need a Robots.txt File?

A robots.txt file is a text document that doesn’t contain HTML markup code. It is hosted on the web server...

written by jimmy

8:27 am

How important is social media for plastic surgeons?

Social media can be a powerful tool for plastic surgeons. It can help them connect with potential patients, build trust,...
Markup

written by jimmy

2:02 am

Is SEO In Los Angeles More Competitive

SEO in Los Angeles is more competitive than ever before. If you want to stay ahead of the curve, you...

written by jimmy

1:39 am

How to Find a Good SEO Consultant

SEO is one of the most important aspects of any online business. If you’re not doing SEO, you’re missing out...

written by jimmy

7:24 am

How to get more traffic to my website?

Do you want to know how to get more traffic to your website? If so, you’re in the right place!...
seo-search-engine-optimization

written by jimmy

3:05 am

How To Do Local SEO For Your Business in Los Angeles?

If you are a business owner in Los Angeles, it’s important to make sure your website is optimized for Local...

written by jimmy

3:15 am

How To Do Local SEO For Your Business In New York City?

If you are a business owner in New York, it is important to understand how local SEO works and how...

written by jimmy

1:51 am

What Is User Intent | How To Optimize Your Website Accordingly

The websites we design and the content we produce are actually for users -for sure! If users don’t have a...
user intent

written by jimmy

2:41 am

How to Choose Keywords for SEO

Choosing keywords for SEO purposes is a vital part of increasing your online presence and driving traffic to your website....

written by jimmy

5:20 am

Complete SEO Guide for Plastic Surgery Websites

SEO, also known as Search Engine Optimization, makes sure your company’s website shows up on page one of search results...

written by jimmy

1:18 am

Using SEO Keywords in 2022

For those who wish to effectively advertise a product or service, appearing in search engines is a necessity. While it will take...

written by jimmy

2:46 am

What is Off-Page Optimization in 2022?

When trying to gain a better understanding of how search engines choose the top pages listed on the results page,...

written by jimmy

7:03 am

What is a Meta Tag in 2022?

When trying to get a better sense of how websites are ranked by Google, it is likely that you will...

written by jimmy

6:04 am

What Is A 301 Redirect in 2022?

At first glance, the question of “what is a 301 permanent redirect” is a simple question to answer. In short,...

written by jimmy

2:32 am

PROPIO PUBLICACIONES POWER_1

written by jimmyhuhtest

5:45 pm

Adding a User to GMB

If you are conducting business from a storefront location, you should probably know about Google My Business and how to...

written by jimmy

1:08 am

Best CMS for SEO

Before starting a new site build, you should evaluate which CMS will bear the greatest benefit to your business. With...

written by jimmy

12:02 am

Google Analytics

written by jimmy

8:56 am

Google Review

Google was smart enough with basic account monitoring and caught many of the SEO tactics used, like posting fake, paid,...

written by jimmy

1:32 am

Is Local SEO in New York more competitive

SEO is a critical component of any successful online marketing strategy. If you’re doing business in New York, it’s important...

written by jimmy

2:16 am

How To Check SEO Ranking | Tools For Checking Google Ranking

SEO ranking is an important factor for any website. You want to make sure that your site is ranking as...

written by jimmy

2:06 am

How Important Is Page Speed For SEO And Google Rankings?

Could there be a factor that we forgot while working hard for our website and trying to get it to...

written by jimmy

6:01 am

What Are Backlinks in SEO | What Makes a Good Backlink?

Simply put, backlinks are links from a page on one website to another. They are an important part of how...
consultant

written by jimmy

3:15 am

What is an SEO Service in 2020?

An SEO service is the work an individual or agency provides that utilizes best practices to create a compelling page result that will rank for...

written by jimmy

1:32 am

How Much Does SEO Cost & How Clients Should Budget in 2020

SEO is charged and based generally in these models: Hourly Engagement | $75 – $150 per hour via RankPay Retainer Model...
actual seo

written by jimmy

10:58 pm

3 SEO Tips for Small Businesses in 2020

2020 is happening and as a business owner, I’m committed to making it a big year for my business and...

written by jimmy

10:03 pm