How Do Local Citations Work?
A local citation is simply an online mention of your business name, address, and phone number (NAP). These citations can be found on directories, review sites, social media platforms, and other websites. When potential customers search for businesses like yours in their local area, these citations help improve your visibility and ranking in the search results.
What are the Different Types of Local Citations?
There are two types of local citations: unstructured and structured.
Unstructured citations are mentions of your business that don’t include a link back to your website, while structured citations include a link. Some examples of unstructured citations are:
- Reviews on Yelp, Google My Business, Facebook, etc.
- Mentions in news articles or blog posts
- Social media posts (tweets, Instagram posts, etc.)
Structured citations usually come from directories like Yellow Pages, SuperPages, Foursquare, etc. These websites allow users to search for businesses by category, location, and other factors. When you list your business on these directory websites, make sure to include all the important information like your business name, address, phone number, and website URL.