You Searched “Brooklyn SEO Company” or some longtail variation and Found My Site
Finding a good Brooklyn SEO company is more difficult than ever. As Google’s algorithm becomes more refined by their Machine Learning AI i.e. RankBrain and BERT , SEO is becoming much more about truly understanding the searcher, what words they’re using to search and what they will want to see or click on.
The main takeaway here is that SEO campaigns need to be customized from the ground up and the agency or freelancer you partner with must understand your business, your customer and how those play into what Google believes the user will want to see, read, click and convert on.
Even when searching, the variations of how people search and the multitude of variations they can search have to be considered. Even this search of “Brooklyn SEO”, “Brooklyn SEO Company”, “Brooklyn SEO Services”, “Best Brooklyn SEO Company” all need to be factored in as “Best Brooklyn SEO” or just “Best SEO Company” could be informational searches looking for reviews; alternatively “Brooklyn SEO Services” showcase more intent to wanting to find a company that offers SEO services in Brooklyn; niching down even more “Brooklyn SEO Consultant” will draw individuals or “SEO Experts” so it indicates someone may be wanting to work with a smaller provider who will be cheaper or services that are not as in depth and wide.
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Our SEO Strategy in Process Form
Understand Your Business & Customer
- Google’s machine learning AI’s collect thousands of data points of who is searching, how, where, what they click, what words they use and ultimately what actions do they take. Single words such as “a” “or” “for” can make all the difference in intent and Google will sort pages by this nuance by reverse engineering the positive actions users ultimately take.
Get Clear KPIs and Growth Points
- Here we need to understand what are the most important metrics for you. Is it getting a contact form submitted for a quote? Is it the sale or multiple puchases in the sale?
- By setting a baseline of what is important, JH SEO can quote you not only on a plan but what things we should incorporate such as Content or Google Ads.
Site Audit and Technical Review
- This stage we will look at the site layout, speed and technical issues or errors that can impact user experience and have Google flag you. Site speed is noted bvy Google themselves as a rank factor.
Keyword Research
- Using Google’s Keyword Planner and tools such as AHrefs, SEMrush, Google Search Console and Google My Business Insights we begin to look at what words we want to map on what pages that can help us achieve KPI metrics.
Keyword Mapping onto Pages (Sales, Service, Blog)
- Once we align on keywords, we assign keyword groupings to a page. What this means is we determine what is the intent of the user (informational, sales, product) and update or create a page to fulfill this.
On Page SEO Analysis (SurferSEO and PageOptimizerPro)
- For each term, we review who is ranking on page 1, what words they use in the URL slug, title tag, page content, type of content they use (e.g. images, tables, videos) and we also run a competitor analysis via a few SEO tools.
- This provides us a roadmap of things we can start to do so we can create a page that is on par at a baseline but we add more useful types of content with content planning and innerlinking to other pages.
On Page SEO Roll Out
- Using our own in house writers and development team, we will begin to craft the landers that will be the best page possible.
Content Plan and Content Clustering
- Our writers will reach out to you to sync on data points, voice and talking points to start to build on content.
- Content will include updates to our main pages our keywords are mapped to but will also include blog content or thought piecs (aka power pages) that will speak to components.
- For instance, one our clients Gameday Mens Health focuses on TRT. While we made sales pages for TRT in XYZ location, we made pieces like “What is TRT” that were longform blog pieces that then linked to other pages on the site.
Backlinking
- Backlinking is the process of reaching out or utilizing content assets that will have other sites link to us or cite us as a reference.
- Our favorite resource to do this is HARO (help a reporter out) where we would sync you with a news resource that needs a resource. Going back to Gameday, if HARO had a reporter who needed info on testosterone and how it helps men, I would sync them with the reporter to get a quote and a link to our site as a reference citation.
- Another way to backlink is doing manual outreach. Looking at competitor backlinks or reaching out to blogs that are relevant to us, we can see what we would need to do so they would sponsor a post that references us in the content.
- Lastly, we use power pages or longform content pieces that people reference in their own content. People will often use reference points on really good pieces to validate a point they are trying to make.
Frequently Asked Questions
Why is SEO important?
Online visibility can be increased exponentially when you invest in SEO as this will allow you to climb the ranks of internet browsers such as Google, and this will then allow them to take notice of your business. When your site gets closer to the top of the search results, you will also gain more online traffic.
How does local SEO work?
Focusing on making your business relevant to your local clients is how local search engine optimization or local SEO works. This will result in an increase in your local visibility and with this increase, it will make your profiles more appealing to customers, thereby increasing foot traffic.
How much does SEO cost?
When pricing SEO before talking with an SEO expert, it can be a bit difficult to obtain an accurate estimate because every strategy for SEO is customized to the client’s needs. Please feel free to give us a call to get a free SEO audit and then we can also discuss pricing and strategy.
Are FAQs good for SEO?
One great way to optimize internal link-building is by implementing Frequently Asked Question pages as this will give depth to your website. When you spread FAQs throughout your website, this will result in an increase in your presence and also assist in creating strong internal links.
How long does SEO take?
When implementing SEO, it can take around six to twelve months for results to manifest and this is also dependent on the field of your business as well as your current standing, but, there have been a number of clients who claim that they already benefited from this in the second month. You must continue to build and improve your standing even after SEO has taken effect so that you can remain competitive and stay ahead in the business. So, if you are thinking about implementing SEO for your website, give us a call so we can set a schedule for consultation and be able to discuss your desired timeline.
What are the most important Google SEO factors?
Make sure that your website is fast, mobile-friendly, and accessible in order to improve your rankings because when your website lacks speed and accessibility, it will deter potential clients from visiting your website. Other important factors that contribute to the improvement of your websites such as backlinks, optimized content, and authority.
What is on-page SEO?
Websites that are more user-friendly as well as relevant to the search query when implementing on-page SEO services and this process is done with the visual content’s optimization and then the HTML source code will not only make the website become more visually appealing but also help in the improvement of the ranking of your website in terms of organic searches.
How do I know if SEO is working?
The results of SEO should manifest by way of an increase in traffic to your website even though there are other tools that are designed to analyze various factors and website rankings. An improvement in your position on search engines and generating more website traffic at the same time means that you have a well-designed SEO strategy.
What is off-page SEO?
Considering employing an off-page SEO can be beneficial when it pertains to attaining a high rank in major search engines because of factors like social media advertising as well as link building. Since they only aim to provide people results that will be valuable to them, search engines take these entities into account when ranking websites, so if you have a strong off-page SEO strategy, your website will rank better and attract more new users thanks to blog post references and social media mentions.
How do SEO backlinks work?
The creation of backlinks is done whenever one website links back to one of your pages, and then your content will be given validity thereby resulting in an increase in your rankings. Although there are other kinds of methods when it pertains to link building, one best way to start is through the creation of original and valuable content that other websites are going to want to share.
Do 404 errors hurt SEO?
Broken links, commonly known as 404 errors, can have a detrimental effect on your users’ experience by preventing them from visiting your site. The effect of broken links aside from missed traffic is that they will render them useless when it comes to the improvement of your online position..
How much does SEO cost?
Pricing can be hard to estimate accurately before you talk to an SEO expert since every strategy in SEO is customized to the client, so you should not hesitate in contacting us for you to get a free SEO audit where we can discuss both pricing and strategy.
How do I increase visibility on Google?
In increasing the visibility of a business, there is a variety of strategies that are being used in SEO, so you should set up a free SEO strategy session with us for you to find out the best ways that will drive traffic to your site with SEO.
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