You Searched “Connecticut SEO Company” or some longtail variation and Found My Site
Finding a good Connecticut SEO company is more difficult than ever. As Google’s algorithm becomes more refined by their Machine Learning AI i.e. RankBrain and BERT, SEO is becoming much more about truly understanding the searcher, what words they’re using to search and what they will want to see or click on.
The main takeaway here is that SEO campaigns need to be customized from the ground up and the agency or freelancer you partner with must understand your business, your customer and how those play into what Google believes the user will want to see, read, click and convert on.
Even when searching, the variations of how people search and the multitude of variations they can search have to be considered. Even this search of “Connecticut SEO”, “Connecticut SEO Company”, “Connecticut SEO Services”, “Best Connecticut SEO Company” all need to be factored in as “Best Connecticut SEO” or just “Best SEO Company” could be informational searches looking for reviews; alternatively “Connecticut SEO Services” showcase more intent to wanting to find a company that offers SEO services in Connecticut; niching down even more “Connecticut SEO Consultant” will draw individuals or “SEO Experts” so it indicates someone may be wanting to work with a smaller provider who will be cheaper or services that are not as in depth and wide.
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Our SEO Strategy in Process Form
Understand Your Business & Customer
- Google’s machine learning AI’s collect thousands of data points of who is searching, how, where, what they click, what words they use and ultimately what actions do they take. Single words such as “a” “or” “for” can make all the difference in intent and Google will sort pages by this nuance by reverse engineering the positive actions users ultimately take.
Get Clear KPIs and Growth Points
- Here we need to understand what are the most important metrics for you. Is it getting a contact form submitted for a quote? Is it the sale or multiple puchases in the sale?
- By setting a baseline of what is important, JH SEO can quote you not only on a plan but what things we should incorporate such as Content or Google Ads.
Site Audit and Technical Review
- This stage we will look at the site layout, speed and technical issues or errors that can impact user experience and have Google flag you. Site speed is noted bvy Google themselves as a rank factor.
Keyword Research
- Using Google’s Keyword Planner and tools such as AHrefs, SEMrush, Google Search Console and Google My Business Insights we begin to look at what words we want to map on what pages that can help us achieve KPI metrics.
Keyword Mapping onto Pages (Sales, Service, Blog)
- Once we align on keywords, we assign keyword groupings to a page. What this means is we determine what is the intent of the user (informational, sales, product) and update or create a page to fulfill this.
On Page SEO Analysis (SurferSEO and PageOptimizerPro)
- For each term, we review who is ranking on page 1, what words they use in the URL slug, title tag, page content, type of content they use (e.g. images, tables, videos) and we also run a competitor analysis via a few SEO tools.
- This provides us a roadmap of things we can start to do so we can create a page that is on par at a baseline but we add more useful types of content with content planning and innerlinking to other pages.
On Page SEO Roll Out
- Using our own in house writers and development team, we will begin to craft the landers that will be the best page possible.
Content Plan and Content Clustering
- Our writers will reach out to you to sync on data points, voice and talking points to start to build on content.
- Content will include updates to our main pages our keywords are mapped to but will also include blog content or thought piecs (aka power pages) that will speak to components.
- For instance, one our clients Gameday Mens Health focuses on TRT. While we made sales pages for TRT in XYZ location, we made pieces like “What is TRT” that were longform blog pieces that then linked to other pages on the site.
Backlinking
- Backlinking is the process of reaching out or utilizing content assets that will have other sites link to us or cite us as a reference.
- Our favorite resource to do this is HARO (help a reporter out) where we would sync you with a news resource that needs a resource. Going back to Gameday, if HARO had a reporter who needed info on testosterone and how it helps men, I would sync them with the reporter to get a quote and a link to our site as a reference citation.
- Another way to backlink is doing manual outreach. Looking at competitor backlinks or reaching out to blogs that are relevant to us, we can see what we would need to do so they would sponsor a post that references us in the content.
- Lastly, we use power pages or longform content pieces that people reference in their own content. People will often use reference points on really good pieces to validate a point they are trying to make.
Frequently Asked Questions
Why is SEO important?
When you invest in SEO, the level of online visibility you get will rise significantly. With SEO, you will be able to move up in the rankings of internet browsers like Google because this will make it possible for them to become aware of your company. Additionally, when your website is edging closer to the top of the search results, you will obtain a lot of online traffic.
How does local SEO work?
Connecticut SEO intends to increase the visibility of your firm among clients who are operating in this area. If we can enhance your local presence while also making your profiles more appealing to your clients, we will be able to boost the amount of foot traffic that comes through your establishment.
How much does SEO cost?
Before talking with an SEO professional, it may be hard to get an exact estimate for the pricing because the approach for SEO is tailored to each client. Therefore, if you are interested in a free SEO audit, feel free to get in touch with us as this can also be an opportunity for us to discuss price and strategy.
Are FAQs good for SEO?
Your site will be capable to get a lot of advantages from improved internal link-building, and it will also be able to receive a greater sense of depth if you have Frequently Asked Question pages on it. These two benefits come from increased internal link-building, so the more FAQs you include on your website and the more internal links you can create as a result of doing so, the greater your online presence will be.
How long does SEO take?
Even though it could take anywhere from 6 to 12 months for SEO to deliver benefits for your business, depending on the type of your firm and its current position, many clients experience favorable outcomes in as little as the second month after initiating SEO. After the SEO has taken effect, you must then continue to grow and enhance your position to remain ahead of your competition to ensure that this happens, set up a consultation with us, and at that time, we will go through your planned timeline.
What are the most important Google SEO factors?
If you want to optimize your rankings, the most essential component for Google SEO is that your website has to be fast, mobile-friendly, as well as accessible, so if your website does not meet these requirements, it may discourage potential consumers from visiting your site. Backlinks, content that has been optimized, and authority are three other important aspects that might assist with a website’s searchability on Google.
What is on-page SEO?
The goal of the On-Page SEO services provided by your company is to make the website of your company more user-friendly and relevant to the search query. This is accomplished by optimizing the website’s HTML source code as well as its visual content. Not only does this makes the website more aesthetically appealing to visitors, but it also helps boost the website’s ranking in organic search results.
How do I know if SEO is working?
An increase in the volume of traffic that is directed to your website should make the results of SEO more visible, so even though there are tools that are designed to evaluate a variety of factors and rankings, the results of SEO should be obvious. A well-designed SEO plan will result in an improvement in the ranking that your website receives on search engines, which in turn will increase the number of website visitors.
What is off-page SEO?
Off-page SEO considerations are important for attaining a top position on major search engines. Some examples of these variables include advertising on social media platforms and link building. These aspects are taken into consideration in the ranking algorithms that are used for websites since search engines only want to offer users the results that are the most relevant to them. Not only can an excellent off-page SEO strategy improve the position of your website, but it also brings in new visitors by citing the website in blog posts and mentioning it on social media.
How do SEO backlinks work?
A backlink is formed every time another website provides a connection back to one of your pages, then these backlinks offer credibility to the content you’ve created, which in turn boosts your rankings in search engines. The creation of unique, relevant material that is likely to be shared by other websites is one of the best ways to kick off the process of link building, even though there are so many different ways to go about it.
Do 404 errors hurt SEO?
Broken links, which are also commonly referred to as 404 errors, can create a negative impact on both the user experience as well as the number of people that reach your website. These broken links are not identified by search engines, which implies that they are not able to contribute in any manner to improving the ranking of your website, this is in addition to the traffic that is lost as a result of their existence.
How much does SEO cost?
It might be tricky to get an accurate estimate of the cost of SEO services before having a conversation with an SEO specialist since every SEO strategy is customized to the specific requirements of the unique client. We would appreciate it if you could get in contact with us so that we can run an SEO study at no cost to you and discuss pricing and strategy.
How do I increase visibility on Google?
When it comes to SEO, one has a broad selection of options available to them to pick from to increase the visibility that their company receives. Make an appointment for a free consultation with an SEO strategy specialist so that you can find out more information about how you can utilize search engine optimization to boost the number of visits to your website.
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