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How Can Search Engine Optimization Help Your Paving Business?

The most powerful tool for increasing the reach of your paving business in today’s crowded marketplace is Search Engine Optimization. It may sound extremely technical but it’s not that complicated. The main goal is to optimize your paving company’s website, content and advertising to ensure that you are reaching your target audience online.

Think about it. How often are you searching Google to find the goods and services you need? The omnipresent search engine gets tens of millions of users daily. That includes potential customers who are looking to hire a reputable and reliable company to perform asphalt paving work. A company like yours. But here’s the challenge: If your website isn’t located at the top of the first page of a user’s search results pages, the chances that he or she will miss your website grows exponentially the further away your site is positioned from that top spot.

When you conduct a Google search, how far down do you scroll through your search results before you find the thing you need? For most of us, the first listing is sufficient. Maybe you scroll down towards the middle of the first page before you find the link that satisfies your search. By the time you reach the very bottom, the odds are you’ve already found what you need.

The chances of a user moving to the second or third pages are extremely slim.

Now consider how that might affect your paving business. If a potential customer is searching for a paving company, they will click the first listing they see to visit that company’s website link. Your potential customer has contacted another business and hired them for the job, not you. All because that customer didn’t even see your company’s website.

Why? It was located way below multiple other listings of your competitors who have learned how to use SEO marketing to their advantage. They’re getting the leads that your company should be enjoying.

Broadening your customer base is essential for success and if your online presence has failed to meet the strict criteria of Google’s rankings for search engine results placement, your online marketing has failed. The other guys are getting the jobs and your business is left behind.

Organic Visibility

Search Engine Optimization is about increasing the visibility of your paving company. There are plenty of competitors in your space. The way to get an advantage over them is to literally be positioned above them in a user’s relevant search engine results pages. But there are two ways to do it – you can pay to get your link bumped up to that all-important top position on the page or you can earn it organically.

Organic search results are achieved by proving your website’s value to Google. Those precious first listings atop page one of search results are reserved for those websites that Google deems most valuable to users. Google places a significant emphasis on a positive user experience. What makes that experience positive? A website that is professionally designed and built with content that is fresh, unique, and informative.

ContactIt may sound simple, but there are other attributes to consider. Keywords, for example. A good SEO strategy understands which keywords are being entered into the search bar on Google by your target audience.

When a keyword or keyword phrase is searched and those appear in your content, your company’s website is shown to the user. But when that content is authoritative and unique, Google ranks your website favorably. If previous users have visited your website for long periods of time, that indicates your content provides value and this also helps to earn a favorable ranking. This places your website in an even higher position in the user’s search results and promotes a greater level of visibility to get your company’s website in front of more eyeballs.

Google has a strict criteria for rankings. When you can earn favorable rankings organically, that fosters trust from online users. Trust is hard to come by these days, particularly on the Internet. But when users see your website link is at the top of the first page of search results and you didn’t pay to get there, customers are more likely to convert, bringing more paying jobs to your business.

Your asphalt paving company website should be the very first one that potential customers find at the top of the first page of their search results and Search Engine Optimization can help you get there.

Here are some of the ways that SEO can help drive more organic traffic to your asphalt paving company website:

Improved User Experience

Google is always promoting the online user experience and their ranking system rewards those websites that provide the best possible experience with greater visibility at the most sought after positions in user search results. The way to offer that positive user experience is with a professional website that meets all the technical specs that Google demands. The content on the site also plays a major role, but there are other elements to keep in mind. There are a number of important elements that all work to help your site gain that most favorable ranking in online searches, all of which let users know you have earned the trust of the search engines. The way to do that is through supporting evidence of your authority and trustworthiness in the field of asphalt paving. A top notch website will feature Google reviews, testimonials, proof of certifications and links to backlinks to other websites and blogs from trusted sources online.

All of these promote the user experience and Google rewards those sites with the best rankings online. They want to place only the most knowledgeable experts front and center for users, this builds trust in their platform as well. Now when a customer visits your website, they can feel confident in knowing that Google is presenting the best websites first among thousands. This gains your company the visibility it needs to succeed. Visibility leads to an increase in sales.

Website Optimization

Your company’s website may be failing your business and you may not even realize it. Poor functionality is a common barrier to high rankings in Google search results pages. But working with an SEO company to optimize your website can fix the problems you might not know you have. The optimization process is performed with a website audit, designed to identify the problems that are disrupting functionality and holding you back from earning the top spot in users’ search results.

Frequently Asked Questions

Why is SEO important?

Your online visibility will rise exponentially if you make an investment in search engine optimization (SEO). Through the use of search engine optimization, you will be able to move up in the rankings of internet browsers such as Google by drawing their attention to your company. The higher up on the list of search results that your website appears, the greater the volume of website visitors you will receive.

How does local SEO work?

The goal of local search engine optimization (SEO) is to increase your company’s relevance to customers in the neighboring area. Increasing your business’ local visibility and making your profiles become more appealing to customers is one way that we can boost foot traffic to your business.

How much does SEO cost?

Before having a conversation with an SEO professional, it can be difficult to accurately estimate pricing for SEO services because every SEO strategy is tailored to the individual client. Please get in touch with us so that we can conduct a free SEO audit and discuss pricing and strategy.

Are FAQs good for SEO?

Your website will benefit from increased internal link-building and a greater sense of depth if you include frequently asked question pages. The more FAQs you integrate throughout your website, the more of a presence you will have online, and the more internal links you will be able to build.

How long does SEO take?

Although it could take anywhere from six months to twelve months for SEO to start producing results for your company, the majority of clients start seeing positive results within the first month. After the SEO has taken effect, you must keep working to build and improve your reputation in order to stay ahead of businesses that are in your industry. Make an appointment for a consultation, and be sure to discuss your timetable.

What are the most important Google SEO factors?

Make sure that your website is fast, that it is compatible with mobile devices, and that it is easily accessible. Customers who are considering using your site will be dissuaded from doing so if it is slow and difficult to navigate. Backlinks, SEO-optimized content, and authority are also important aspects to consider when working to improve your website’s searchability on Google.

What is on-page SEO?

The goal of the On-Page SEO services provided by your company is to make the website for your business more user-friendly and more relevant to the search query. In order to accomplish this, the visual content and the HTML source code of your website will need to be optimized. This will not only make your website more visually appealing to users, but it will also help boost your website’s ranking in organic search results.

What is off-page SEO?

It is important to take into account off-page SEO factors in order to achieve a high rank in major search engines. Some examples of these factors include advertising on social media platforms and link building. These entities are taken into consideration in the algorithms that are used by search engines to rank websites because the search engines only want to give users the results that provide them with the most value. If you have a strong off-page SEO strategy, it will not only increase the rank of your website, but it will also attract new users to your website through references in blog posts and mentions on social media.

How do SEO backlink work?

When another website links back to one of your pages, this creates a backlink for that page. Validity is added to your content through these backlinks, which in turn boosts your rankings. Building links can be accomplished in a number of ways; however, a good place to begin is by producing high-quality, original content that is interesting enough that other websites will want to link to it.

Do 404 errors hurt SEO?

Broken links, also known as 404 errors, can have a negative effect on the user experience and deter visitors from accessing your website. In addition to the lost traffic, these broken links are not acknowledged by search engines, which means that they are unable to assist in improving your website’s ranking in any way.

How much does SEO cost?

Because every SEO strategy is retrofitted for the customer, it can be challenging to accurately estimate the cost of SEO work before consulting with an SEO professional. Get in touch with us to receive a free SEO audit, after which we will discuss pricing and strategy.

How do I increase visibility on Google?

When it comes to search engine optimization (SEO), one can choose from a wide variety of approaches to boost the visibility of their company. Schedule a free consultation with an SEO strategy expert to learn more about how you can use search engine optimization to attract more visitors to your website.

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