JH SEO Company

The Best SEO Company for
Plastic Surgeons

Organic Marketing That Actually Works. Grow Revenue. Gain More Customers

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You Searched “SEO for Plastic Surgeons” or some longtail variation and Found My Site

Finding a good SEO for Plastic Surgeons is more difficult than ever. As Google’s algorithm becomes more refined by their Machine Learning AI i.e. RankBrain and BERT, SEO is becoming much more about truly understanding the searcher, what words they’re using to search and what they will want to see or click on.

The main takeaway here is that SEO campaigns need to be customized from the ground up and the agency or freelancer you partner with must understand your business, your customer and how those play into what Google believes the user will want to see, read, click and convert on.

Even when searching, the variations of how people search and the multitude of variations they can search have to be considered. Even this search of “Plastic Surgeon SEO”, “Plastic Surgery SEO Company”, “SEO Services for Plastic Surgeons”, “Best SEO for Plastic Surgeons” all need to be factored in as “Best Plastic Surgery SEO” or just “Best Plastic Surgery SEO Company” could be informational searches looking for reviews; alternatively “Plastic Surgery SEO Services” showcase more intent to wanting to find a company that offers SEO services for Plastic Surgeons; niching down even more “Plastic Surgery SEO Consultant” will draw individuals or “SEO Experts” so it indicates someone may be wanting to work with a smaller provider who will be cheaper or services that are not as in depth and wide.

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"Los Angeles SEO" Locally

Understand Your Business & Customer

  • Google’s machine learning AI’s collect thousands of data points of who is searching, how, where, what they click, what words they use and ultimately what actions do they take. Single words such as “a” “or” “for” can make all the difference in intent and Google will sort pages by this nuance by reverse engineering the positive actions users ultimately take.

Get Clear KPIs and Growth Points

  • Here we need to understand what are the most important metrics for you. Is it getting a contact form submitted for a quote? Is it the sale or multiple puchases in the sale?
  • By setting a baseline of what is important, JH SEO can quote you not only on a plan but what things we should incorporate such as Content or Google Ads.

Site Audit and Technical Review

  • This stage we will look at the site layout, speed and technical issues or errors that can impact user experience and have Google flag you. Site speed is noted bvy Google themselves as a rank factor.

Keyword Research

  • Using Google’s Keyword Planner and tools such as AHrefs, SEMrush, Google Search Console and Google My Business Insights we begin to look at what words we want to map on what pages that can help us achieve KPI metrics.

Keyword Mapping onto Pages (Sales, Service, Blog)

  • Once we align on keywords, we assign keyword groupings to a page. What this means is we determine what is the intent of the user (informational, sales, product) and update or create a page to fulfill this.

On Page SEO Analysis (SurferSEO and PageOptimizerPro)

  • For each term, we review who is ranking on page 1, what words they use in the URL slug, title tag, page content, type of content they use (e.g. images, tables, videos) and we also run a competitor analysis via a few SEO tools.
  • This provides us a roadmap of things we can start to do so we can create a page that is on par at a baseline but we add more useful types of content with content planning and innerlinking to other pages.

On Page SEO Roll Out

  • Using our own in house writers and development team, we will begin to craft the landers that will be the best page possible.

Content Plan and Content Clustering

  • Our writers will reach out to you to sync on data points, voice and talking points to start to build on content.
  • Content will include updates to our main pages our keywords are mapped to but will also include blog content or thought piecs (aka power pages) that will speak to components.
  • For instance, one our clients Gameday Mens Health focuses on TRT. While we made sales pages for TRT in XYZ location, we made pieces like “What is TRT” that were longform blog pieces that then linked to other pages on the site.

Backlinking

  • Backlinking is the process of reaching out or utilizing content assets that will have other sites link to us or cite us as a reference.
  • Our favorite resource to do this is HARO (help a reporter out) where we would sync you with a news resource that needs a resource. Going back to Gameday, if HARO had a reporter who needed info on testosterone and how it helps men, I would sync them with the reporter to get a quote and a link to our site as a reference citation.
  • Another way to backlink is doing manual outreach. Looking at competitor backlinks or reaching out to blogs that are relevant to us, we can see what we would need to do so they would sponsor a post that references us in the content.
  • Lastly, we use power pages or longform content pieces that people reference in their own content. People will often use reference points on really good pieces to validate a point they are trying to make.

Why is SEO important?

When you engage in SEO, your website's visibility will increase exponentially which can help your website be able to climb the ranks of search engines such as Google, thus allowing these search engines to become aware of your business. As your site moves closer to the top of the search engine results, you will receive more online visitors.

How does local SEO work?

The purpose of plastic surgery SEO is to increase your company's visibility among clients in this industry, and with our help, your foot traffic can be enhanced if we increase your local presence and make your consumer profiles more appealing.

How much does SEO cost?

Due to the client-specific nature of SEO strategies, it might be impossible to provide an exact cost estimate before speaking with an SEO professional. Consequently, you may like to contact us for a free SEO assessment, since this is also an opportunity to discuss price and strategy.

Are FAQs good for SEO?

Your website will get a larger sense of depth if you incorporate Frequently Asked Questions pages, in addition to receiving several benefits from enhanced internal link development. The more commonly asked questions you incorporate on your website, the greater your internet visibility will be and the more internal links you may create.

How long does SEO take?

Relying on the structure of your company and its current position, it might take anywhere from six to twelve months for SEO to provide good results. However, many clients observe favorable results within the first two weeks. After SEO has taken effect, you must continue to grow and strengthen your status in order to stay ahead of the competition; schedule a session with us and we will discuss your anticipated timeline.

What are the most important Google SEO factors?

In order to boost your results, the most crucial Google SEO criteria are that your website must be efficient, mobile-friendly, and accessible. If your website fails on speed and accessibility, it may prevent potential clients from visiting which is why other variables like backlinks, SEO-optimized content, and authority are essential for the Google searchability enhancement of your website.

What is on-page SEO?

On-Page SEO services are aimed at making your company's website more navigable and relevant to search queries. This is achieved by enhancing both the visual content as well as the HTML source code of the website, which not only renders the site more visually appealing to users but also helps boost the website's ranking in organic search results.

How do I know if SEO is working?

You will know that SEO is going well if you can observe that the website traffic has increased, so even though there are other tools that are designed to evaluate the ranks and criteria, the outcome of SEO should be clear. An SEO strategy that is well-designed results in a boost in the rating of your website’s search engines thus gaining more website traffic.

What is off-page SEO?

Off-page SEO factors, such as social media marketing and link building, are crucial for achieving a high position on search engines. These factors are considered in the algorithms utilized to rank websites, as search engines only wish to provide users with the most pertinent results. A fantastic off-page SEO strategy not only improves your website's rating but also draws new visitors through blog post citations as well as social media mentions.

How do SEO backlinks work?

When another website links to one of your pages, then a backlink is established and these backlinks provide credibility to your content, hence increasing your search engine rankings. Although there are several tactics for link building, one of the most effective ways to get started is to create original, valuable content that other websites are likely to share.

Do 404 errors hurt SEO?

There will be a negative impact if users experience 404 errors or broken links thus discouraging people from visiting your website. In addition to losing visitors, these broken links cannot help your website's rating since search engines do not notice them.

How much does SEO cost?

Because every SEO strategy is designed for a specific client, it can be difficult to properly assess the cost of SEO services before speaking with an SEO specialist, so give us a call so that we can run a free SEO study and discuss pricing and strategy.

How do I increase visibility on Google?

With regards to search engine optimization (SEO), one has several options for increasing the visibility of their business. Set up a free appointment with an SEO strategy professional to learn more about how to increase website traffic through search engine optimization.

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