You Searched “San Jose SEO Company” or some longtail variation and Found My Site
Finding a good San Jose SEO company is more difficult than ever. As Google’s algorithm becomes more refined by their Machine Learning AI i.e. RankBrain and BERT , SEO is becoming much more about truly understanding the searcher, what words they’re using to search and what they will want to see or click on.
The main takeaway here is that SEO campaigns need to be customized from the ground up and the agency or freelancer you partner with must understand your business, your customer and how those play into what Google believes the user will want to see, read, click and convert on.
Even when searching, the variations of how people search and the multitude of variations they can search have to be considered. Even this search of “San Jose SEO”, “San Jose SEO Company”, “San Jose SEO Services”, “Best San Jose SEO Company” all need to be factored in as “Best San Jose SEO” or just “Best SEO Company” could be informational searches looking for reviews; alternatively “San Jose SEO Services” showcase more intent to wanting to find a company that offers SEO services in San Jose; niching down even more “San Jose SEO Consultant” will draw individuals or “SEO Experts” so it indicates someone may be wanting to work with a smaller provider who will be cheaper or services that are not as in depth and wide.
Read My Agency Reviews
WATCH MY ANALYSIS TO RANK
"SAN FRANCISCO SEO" LOCALLY
Our SEO Strategy in Process Form
Understand Your Business & Customer
- Google’s machine learning AI’s collect thousands of data points of who is searching, how, where, what they click, what words they use and ultimately what actions do they take. Single words such as “a” “or” “for” can make all the difference in intent and Google will sort pages by this nuance by reverse engineering the positive actions users ultimately take.
Get Clear KPIs and Growth Points
- Here we need to understand what are the most important metrics for you. Is it getting a contact form submitted for a quote? Is it the sale or multiple puchases in the sale?
- By setting a baseline of what is important, JH SEO can quote you not only on a plan but what things we should incorporate such as Content or Google Ads.
Site Audit and Technical Review
- This stage we will look at the site layout, speed and technical issues or errors that can impact user experience and have Google flag you. Site speed is noted by Google themselves as a rank factor.
Keyword Research
- Using Google’s Keyword Planner and tools such as AHrefs, SEMrush, Google Search Console and Google My Business Insights we begin to look at what words we want to map on what pages that can help us achieve KPI metrics.
Keyword Mapping onto Pages (Sales, Service, Blog)
- Once we align on keywords, we assign keyword groupings to a page. What this means is we determine what is the intent of the user (informational, sales, product) and update or create a page to fulfill this.
On Page SEO Analysis (SurferSEO and PageOptimizerPro)
- For each term, we review who is ranking on page 1, what words they use in the URL slug, title tag, page content, type of content they use (e.g. images, tables, videos) and we also run a competitor analysis via a few SEO tools.
- This provides us a roadmap of things we can start to do so we can create a page that is on par at a baseline but we add more useful types of content with content planning and innerlinking to other pages.
On Page SEO Roll Out
- Using our own in house writers and development team, we will begin to craft the landers that will be the best page possible.
Content Plan and Content Clustering
- Our writers will reach out to you to sync on data points, voice and talking points to start to build on content.
- Content will include updates to our main pages our keywords are mapped to but will also include blog content or thought piecs (aka power pages) that will speak to components.
- For instance, one our clients Gameday Mens Health focuses on TRT. While we made sales pages for TRT in XYZ location, we made pieces like “What is TRT” that were longform blog pieces that then linked to other pages on the site.
Backlinking
- Backlinking is the process of reaching out or utilizing content assets that will have other sites link to us or cite us as a reference.
- Our favorite resource to do this is HARO (help a reporter out) where we would sync you with a news resource that needs a resource. Going back to Gameday, if HARO had a orter who needed info on testosterone and how it helps men, I would sync them with the reporter to get a quote and a link to our site as a reference citation.
- Another way to backlink is doing manual outreach. Looking at competitor backlinks or reaching out to blogs that are relevant to us, we can see what we would need to do so they would sponsor a post that references us in the content.
- Lastly, we use power pages or longform content pieces that people reference in their own content. People will often use reference points on really good pieces to validate a point they are trying to make.
Frequently Asked Questions
Why is SEO important?
By investing in a trusted SEO company, your online presence will grow significantly if you make an investment in search engine optimization (SEO). Through the use of search engine optimization, you will be able to move up in the rankings of internet browsers such as Google by drawing their attention to your company. The higher up your website appears in the list of search results, the more visitors it will receive from the internet.
How does local SEO work?
The main goal of local search engine optimization (SEO) is to make your business relevant to people in your area. We can significantly raise foot traffic by making your business more visible in the area and making your profiles more attractive to customers.
How much does SEO cost?
Due to the fact that each SEO plan is customized for the client, it can be impossible to precisely estimate costs before speaking with an SEO professional. Contact us for free SEO analysis and pricing and strategy discussion.
Are FAQs good for SEO?
Frequently asked question pages are an excellent approach to increase internal link-building. These types of pages also provide depth to your site. Putting out your FAQs over your website will improve your presence and help you create good internal links.
How long does SEO take?
Depending on your industry and existing standing, SEO can take between six and twelve months to provide results. However, many clients begin to see results in the second month and have testified for it. Working on your website does not stop after SEO has taken effect. You must continue to create and enhance your reputation in order to maintain a competitive advantage over other businesses. Consult with a professional and discuss your timeline.
What are the most important Google SEO factors?
Ensure that your site is mobile-friendly, quick, and accessible to increase its ranking. Your site’s lack of speed and accessibility will discourage potential buyers from visiting. Backlinks, SEO-optimized content, and authority are further crucial variables in enhancing Google searchability.
What is on-page SEO?
The goal of On-Page SEO services is to make your company’s website more consumer-friendly and valuable to the search query. This is accomplished by optimizing visual content and HTML source code that not only enhances your website’s more striking appearance to users but also increases its ranking in organic search results.
How do I know if SEO is working?
While there are tools developed to assess various elements and rankings, it should be obvious that SEO would result in an increase in website traffic. A properly-designed SEO plan is sure to raise your search engine rankings and grow website traffic.
What is off-page SEO?
It is crucial to incorporate the main off-page SEO criteria in the talks of improving ranks. The criteria include social media advertising and link building. Considering search engines only aim to present visitors with the most relevant results, they incorporate these factors into their ranking algorithms. A great off-page SEO approach will not only boost your site’s ranking but will also draw in new visitors via blog post references and social media mentions.
How do SEO backlink work?
A backlink is formed when another site links back to one of your pages. These backlinks lend credibility to your material, boosting your search engine ranks. Although there are numerous approaches to link building, one of the best ways to begin is by providing original, relevant content that other websites will want to share.
Do 404 errors hurt SEO?
404 errors or broken links can significantly affect the user experience and discourage visitors from entering your website. In addition to missing out on visitors, broken links are not acknowledged by search engines. This situation makes them useless, in a way, in terms of boosting your internet ranking.
How much does SEO cost?
Due to the fact that each SEO plan is customized for the client, it can be impossible to precisely estimate costs before speaking with an SEO professional. Contact us for free SEO analysis and pricing and strategy discussion.
How do I increase visibility on Google?
There are a multitude of SEO tactics used to boost a business’s visibility. Set up a free SEO strategy session and discover the most effective SEO techniques for driving traffic to your website.
Read Our Blogs
How to Create Strategy for Local SEO?
written by jimmy
7:31 am
How to Do Local SEO Audit: How to Improve Your Ranking?
written by jimmy
5:25 am
How to Do SEO for Google Maps: Ranking Higher on Google Maps
written by jimmy
2:08 am
New York SEO & Digital Marketing Plan for Local Businesses
written by jimmy
7:47 am
What is SEO Copywriting? How to Write SEO-Friendly Content
written by jimmy
7:06 am
How to Improve SEO on Amazon? How to do Amazon SEO
written by jimmy
6:07 am
How To Market A Gym? 10 Marketing Strategies You Shouldn’t Miss
written by jimmy
3:16 am
10 Reasons Why Your Business Needs SEO
written by jimmy
8:10 am
9 Best eCommerce SEO Strategies: Ultimate Guide for Beginners
written by jimmy
8:13 am
How to Use Facebook Ads: A Step-By-Step Guide for Beginners
written by jimmy
7:04 am
10 Reasons Why Your Business Needs SEO in 2022
written by jimmy
2:17 am
What Is SERP? What Are The Features Of SERPs
written by jimmy
2:31 am
How to Learn SEO? +25 Free SEO Courses & Guides
written by jimmy
7:02 am
How Does Google Remarketing Work? Advantages Of Retargeting
written by jimmy
12:58 am
Pay-Per-Click: 10 Benefits Of PPC Advertising For Your Business
written by jimmy
4:48 am
14 Best SEO Tools That You Actually Need to Boost Your Website
written by jimmy
7:18 am
The 10 Best WordPress SEO Plugins to Boost Your Website
written by jimmy
5:20 am
How to improve SEO ranking?13 Tactics to improve SEO in 2022
written by jimmy
4:57 am
How to Do SEO for YouTube Video? Tips to Boost Your Video
written by jimmy
9:36 am
Shopify SEO Guide: How To Improve SEO on Shopify?
written by jimmy
2:50 am
Dofollow Backlinks Vs Nofollow Backlinks: What Is The Difference?
written by jimmy
5:20 am
SEO vs SEM: What’s the Difference and Which is Better?
written by jimmy
2:02 am
What Is A Good SEO Score? – How To Check Your SEO Score?
written by jimmy
2:50 am
Google Algorithm Updates History: Major & Recent Updates
written by jimmy
2:02 am
The 13 Extremely Important SEO Mistakes You Have to Avoid
written by jimmy
12:09 pm
What is Long-Tail Keyword in SEO? Benefits of Long-Tail Keywords
written by jimmy
10:52 am
How to Optimize Blog Posts For SEO? 10 Expert Tips | Jimmy Huh
written by jimmy
3:27 am
How to Make Press Release Submission in SEO?
written by jimmy
9:40 am
What is Anchor Text in SEO? Everything You Need To Know
written by jimmy
4:12 am
What Is A/B Testing in SEO? | How to Do A/B Split Testing?
written by jimmy
11:15 am
What’s the Difference Between On-Page vs. Off-Page SEO?
written by jimmy
3:39 am
Technical SEO Checklist to Boost Your Traffic – JH | SEO
written by jimmy
4:41 am
What is Local SEO Citation? | How to Optimize Local Citations?
written by jimmy
11:00 am
How To Do Real Estate Marketing? 15 Real Estate Marketing Ideas
written by jimmy
5:18 am
Local SEO Checklist: 10 Key Points to Improve Your Local Ranking
written by jimmy
2:40 am
Off-Page SEO Checklist: 10 Great Strategies to Rank Higher
written by jimmy
6:45 am
On-Page SEO Checklist: How to Optimize Your On-Page SEO
written by jimmy
1:51 am
10-Step SEO Audit Checklist To Boost Your Ranking in 2022
written by jimmy
2:45 am
What is Robots.txt File Used for? Do You Need a Robots.txt File?
written by jimmy
8:27 am
How important is social media for plastic surgeons?
written by jimmy
2:02 am
Is SEO In Los Angeles More Competitive
written by jimmy
1:39 am
How to Find Good SEO Consultant
written by jimmy
7:24 am
How to get more traffic to my website?
written by jimmy
3:05 am
How To Do Local SEO For Your Business in Los Angeles?
written by jimmy
3:15 am
How To Do Local SEO For Your Business In New York City?
written by jimmy
1:51 am
What Is User Intent | How To Optimize Your Website Accordingly
written by jimmy
2:41 am
How to Choose Keywords for SEO
written by jimmy
5:20 am
Complete SEO Guide for Plastic Surgery Websites
written by jimmy
1:18 am
Using SEO Keywords in 2022
written by jimmy
2:46 am
What is Off-Page Optimization in 2022?
written by jimmy
7:03 am
What is Meta Tag in 2022?
written by jimmy
6:04 am
What Is A 301 Redirect in 2022?
written by jimmy
2:32 am
Adding User to GMB
written by jimmy
1:08 am
Best CMS for SEO
written by jimmy
12:02 am
Google Review
written by jimmy
1:32 am
Is Local SEO in New York more competitive
written by jimmy
2:16 am
How To Check SEO Ranking | Tools For Checking Google Ranking
written by jimmy
2:06 am
How Important Is Page Speed For SEO And Google Rankings?
written by jimmy
6:01 am
What Are Backlinks in SEO | What Makes Good Backlink?
written by jimmy
3:15 am
What is an SEO Service in 2020?
written by jimmy
1:32 am
How Much Does SEO Cost & How Clients Should Budget in 2020
written by jimmy
10:58 pm
3 SEO Tips for Small Businesses in 2020
written by jimmy
10:03 pm